The Dumbest Question I’ve Ever Heard

Peter Cohen, Macworld:

One question that came from the audience wondered why Apple doesn’t participate in the “Intel Inside” program, in which PC manufacturers affix the well-known labels to their computers.

“We like our own stickers better,” Jobs said. “Don’t get me wrong. We love working with Intel. We’re proud to ship Intel products in Macs. They’re screamers, and combined with our OS, we’ve tuned them well. It’s just that everyone knows we use Intel processors. We’d rather not tell them about the product that’s inside the box.”

Jobs offers a rare chance for a public Q&A and someone asks why they don’t booger up their computers with horrid stickers? Will someone please tell me who asked this question so I can name him jackass of the week?

Also, a great quote from Jobs, regarding why Apple doesn’t go after low-end market share in the PC market:

“But there’s some stuff in our industry that we wouldn’t be proud to ship. And we just can’t do it. We can’t ship junk. There are thresholds we can’t cross because of who we are.”

★ Tuesday, 7 August 2007