A Wine Guru for the YouTube Era

First Time, then Conan O’Brien. Now Slate wine columnist Mike Steinberger profiles Wine Library TV’s Gary Vaynerchuk:

Behind all the gags, Vaynerchuk is conveying the essential truth about wine: It is an immensely rewarding hobby, but it is also a complicated one, and there is no quick-and-dirty method of mastering it. His singular genius is to have found a way, employing modern technology and a pop-culture sensibility, to give wine a more accessible sheen while actually presenting it in all its daunting intricacy.

(And continuing with the all-Vaynerchuk-all-the-time theme, Gary’s brother A.J. found an odd scrolling bug in the iPhone Photos app.)

★ Tuesday, 7 August 2007