Derek Powazek: ‘The Columbo Technique’

More on Stickergate from Derek Powazek, who offers the best defense of Bob Keefe I’ve seen so far:

To the Apple faithful, sure, it was dumb. But a PR event is not for the faithful (that’s Macworld), it’s for the rest of the world. And to the world at large, it’s not a dumb question at all. Why does Apple get a pass when every other PC manufacturer has those awful logos all over their products?

That is a good question. And I would bet a large sum of money that Apple’s contract with Intel is like no other PC maker’s contract with Intel. But that’s not the question Keefe asked.

★ Friday, 10 August 2007