Cover Pessimism

Rands on the cover design of his new book, Managing Humans:

Since I signed the contract, I’d pessimistically prepared myself for the fact that I had no idea how much work I was signing up for, I’d end up hating some of my favorite chapters via the editing process, and that the initial covers would suck. I knew they’d suck because I knew the cover had to be great. Knowing that nothing is great in its first iteration meant I didn’t think twice about moving on and calling in reinforcements.

I love looking at rejected designs, especially when they’re rejected because they don’t feel right even though they look good.

★ Friday, 17 August 2007