For Some Cases of ‘Every’

One more quip regarding Sun CEO Jonathan Schwartz’s weblog entry touting their stock ticker symbol change to “JAVA”:

[…] every major PC manufacturer bundles Java upon shipment, as does every mobile phone manufacturer, and tens of millions of developers touch it every day in the world’s IT shops.

Yeah, sure couldn’t build a good mobile device without Java installed.

It’s just the stock symbol, but it strikes me as so wrong, almost defeatist, to make any sort of branding statement that suggests that you believe one of your products is bigger than the company itself. It’d be like if Apple had changed its symbol to “MAC” or “IPOD”. Foolish.

★ Friday, 24 August 2007