The Need for Web Standards Support in Email Clients

Smart argument from David Greiner of Campaign Monitor, particularly his practical take on the plain-text-vs.-HTML argument:

Let me preface this by saying I completely respect everyone’s choice for the email format they prefer to send and receive. I also understand that it probably wasn’t the original purpose of email to go beyond one-to-one plain text messaging. I really do. This is one of the biggest reasons we encourage everyone to include a plain text alternative whenever they send a HTML email.

But we need to be realists. Every popular email client supports HTML email and most use that format out of the box.

(Via Shaun Inman.)

Thursday, 6 September 2007