The nut: a $100 Apple store credit for everyone who already bought an iPhone, and a straightforward apology to anyone who was upset by the price cut. It’s also a wonderfully plain-spoken statement regarding “life in the technology lane”:
Second, being in technology for 30+ years I can attest to the fact
that the technology road is bumpy. There is always change and
improvement, and there is always someone who bought a product
before a particular cutoff date and misses the new price or the
new operating system or the new whatever. This is life in the
technology lane. If you always wait for the next price cut or to
buy the new improved model, you’ll never buy any technology
product because there is always something better and less
expensive on the horizon.
I think it’s clear that Apple was taken by surprise by the magnitude of the backlash regarding the price cut. They’ve responded quickly, humbly, and well, to avoid letting this issue spoil the good news from their impressive product releases yesterday.
★ Thursday, 6 September 2007