Blackfriars’ Marketing: Why a Million iPhones in 74 Days Is Better Than You Think

Carl Howe has a good point:

Everyone is focusing on estimates of about 700,000 iphones sold over 74 days. But in reality, iPhones were very hard to find for nearly 21 days of that selling period! I’ve included a (admittedly very rough) movie showing iPhone availability at Apple stores during the first month of sales. Suffice it to say that if you wanted an iPhone during the period between July 1 and July 21, you had to be either lucky or determined to get one, because most Apple stores were out of stock of them.

Tuesday, 11 September 2007