All Cool

Emma Story, on Microsoft’s customer support for Xbox 360:

I don’t know if you’ve ever called Microsoft about a problem with your Xbox, but the whole experience seems clumsily targeted at teenage boys and fills me with murderous rage. The automated voice system has that sort of fake-cool tone you get in soda commercials, and the rep I spoke with kept asserting that various things were cool. The Xbox serial number, the color of the power supply light, my zip code: all cool. He also didn’t know what he was talking about. (“It sounds like your AV cables just, uh, died. I guess.”)

★ Wednesday, 12 September 2007