A Baffling Phenomenon: Customized Ringtones

David Pogue on the ringtone racket:

If I buy and download a pop song legitimately, shouldn’t I be able to trigger playback any way I want? Why must I pay one fee to play it by tapping Play, and a second fee to play it when someone calls my phone?

It just makes no sense.

★ Friday, 14 September 2007