Carl Howe on Apple’s iPhone Marketing Strategy

Carl Howe is a very smart dude:

Consumers value what they pay for. They don’t value things the perceive as free. And that’s the marketing blunder the US mobile phone market has bought into over the last 10 to 15 years. By bundling “free” and generic phones with cell phone service, mobile carriers have devalued both the brand values of the handset makers and their own services.

Thursday, 20 September 2007