Linked List: October 6, 2007

Matchbox Collector’s Catalog, 1969 

Scans from a neato 1969 Matchbox catalog. (Via Scott Beale.)

‘Is It Time to Eighty-Six Those Ketel One Ads?’ 

I don’t get the complaints about these ads — they’re distinctive, they’re simple, and judging by Ketel One’s sales growth in the U.S., they’re working. (Via Steve Delahoyde.)

Bungie Spins Off From Microsoft 

Microsoft PR:

Microsoft Corp. today announced a plan for Bungie Studios, the developers of the “Halo” franchise, to embark on a path to become an independent company. Microsoft will retain an equity interest in Bungie, at the same time continuing its long-standing publishing agreement between Microsoft Game Studios and Bungie for the Microsoft-owned “Halo” intellectual property as well as other future properties developed by Bungie.

Translation: “We’re still good friends, and we remain committed to be good parents to our child Halo.”

California 

Joel Spolsky on the difference between “Designed by Apple in California” and “Hello from Seattle”.