While Google has built phone prototypes to test its software and
show off its technology to manufacturers, the company is not
likely to make the phones itself, according to analysts.
In short, Google is not creating a gadget to rival the iPhone, but
rather creating software that will be an alternative to Windows
Mobile from Microsoft and other operating systems, which are built
into phones sold by many manufacturers. And unlike Microsoft,
Google is not expected to charge phone makers a licensing fee for
This sounds smart to me. And it shows why Google has become Microsoft’s first true archrival.