New ‘Get a Mac’ Commercials

The Rankin/Bass-style “Santa Claus” one is great. And if you think about “Misprint”, there’s a subtle branding point that’s emphasized, which is that Hodgman’s PC character represents PC computer hardware, not Windows. It’s a great way to make a complex point in a funny way — that even if you do want to run Vista, you can do it on a Mac and it’ll work well.

★ Thursday, 13 December 2007