NYT’s Markoff Says Maybe More Than Just Fox

John Markoff, reporting for The New York Times:

Apple’s sputtering efforts to be a major purveyor of video downloads may get a boost in 2008 from an agreement with 20th Century Fox for digital movie rentals.

Apple has been trying to interest a number of Hollywood studios in an iTunes rental service, and several people familiar with the negotiations said that more than one studio would appear onstage at the company’s MacWorld exhibition here beginning Jan. 14 to endorse a new Apple movie rental service.

“Sputtering” doesn’t sound fair to me. Clearly iTunes video sales pale in comparison to music sales, but is iTunes really far behind any other online distribution service? I think Apple’s in a terrific position to build a killer video rental business very quickly.

★ Friday, 28 December 2007