Variety Reports iTunes Movie Rentals Will Be 24-Hour Time-Limited

Dade Hayes, Variety:

Rentals are expected to cost between $2 and $5 for a 24-hour period, with the price point ideally motivating consumers in the manner of 99¢ music downloads.

I hope this is wrong — a 24-hour limit would suck. You ought to be able to keep them at least as long as you do from Blockbuster. Update: Apparently the way Amazon Unbox and other services work is that a 24-hour expiration period kicks in only after you hit play, not after you download. That’s semi-reasonable.

★ Sunday, 30 December 2007