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The Times (U.K.) Spamming Social Media Sites

Nice detective work by Andy Baio at Waxy.org:

Yesterday, I discovered that The Times (UK), a well-respected newspaper owned by News Corp., is involved in an extensive campaign to spam social media websites with links to Timesonline.co.uk articles.

Since 2004, The Times retained the established SEO consulting firm Sitelynx to handle their search engine marketing. Working on behalf of The Times, an Sitelynx employee posted thousands of links to community and social news websites, including Mahalo, Del.icio.us, StumbleUpon, Metafilter, Yahoo! Answers, Ma.gnolia, and Netscape’s Propeller. His actions were done without any disclosure of his affiliation to Sitelynx or The Times and were, in some cases, posted under the assumed identity of his wife.

Wednesday, 30 January 2008