A Font We Can Believe In

More on Barack Obama’s use of H&FJ’s Gotham, from Helvetica director Gary Hustwit:

I think it’s interesting that the design of Gotham was influenced by early Modernism, another movement that was about change and social idealism. And I like that the design aesthetic that may help move Obama into the White House was inspired by the humble NY Port Authority Bus Terminal sign.

★ Thursday, 21 February 2008