Wired Magazine Profile of 37signals

Long profile by Andrew Park in the March issue. Pretty good overall, but there’s an awful lot of ginned-up conflict. E.g. the last paragraph contains the sentence: “Call it arrogance or idealism, but they would rather fail than adapt,” and suggests they’re somehow losing customers due to their emphasis on simplicity above all else. But the article also states that they doubled revenue in 2007 without increasing the company’s head count — that doesn’t sound like the path to failure to me.

★ Monday, 25 February 2008