Hello App Store

Craig Hockenberry:

But thinking through the situation a bit more, I realized that those things pale in comparison to the value of being associated with the Apple brand. Having their explicit stamp of approval and being included in the App Store will make any product more appealing to a customer.

The other big thing about this is that users — especially typical users — will feel confident about the fact that whatever they install won’t screw up their phones.

★ Tuesday, 11 March 2008