Apple Unit and Revenue Share Are Up, Up, Up

Chris Foresman on NPD computer sales data for February:

In unit sales, Macs represented 14 percent of sales last month, up from 9 percent for February 2007. The dollar share, however, is a full 25 percent of the market. While other PC makers continue to make cheaper commodity machines, Apple continues to make better machines and earn more for each one. […] In terms of revenue, the industry grew just a paltry 5 percent on its 9 percent gain in units while Apple’s revenue is up 67 percent.

And that’s revenue, not profit. Given that Apple’s profit margins are higher than any other major PC maker, their profit share of the U.S. market must be even higher than 25 percent.

★ Tuesday, 18 March 2008