Cabel Sasser: In Japan, URLs Are Totally Out

Cabel Sasser reports that in Japan, rather than URLs, advertisers are promoting search terms. Like, say, instead of “daringfireball.net”, an ad would feature “Daring Fireball” in a text field with a “Search” button next to it.

I tend to do this on The Talk Show — rather than pronounce or spell out a URL, I’ll just say what to Google for. More memorable, less mistake-prone, and even if the target isn’t the first result, it’s almost certainly near the top.

★ Tuesday, 25 March 2008