Steve Jobs on Paul Rand

Video from a 1993 interview with Steve Jobs about Paul Rand. Regarding working with Rand on the logo for NeXT:

I asked him if he’d come up with a few options. And he said “No, I will solve your problem for you. And you will pay me. And you don’t have to use the solution; if you want options, go talk to other people.”

And, asked to describe Rand’s work:

His work, for me, is very emotional, and yet when you study it, it’s very intellectual. If you scratch the surface on any of his work you find out the depth of the intellectual problem solving that has taken place, and yet when you first see it, it’s wonderfully emotional.

(Via Cameron Hunt.)

Tuesday, 25 March 2008