How Apple is Changing DRM

Great story in The Guardian on how Apple is changing the way the music industry thinks about DRM. In short, the labels thought DRM would give them control, and somehow sell more music. The reality is they’ve given Apple control, and, duh, people prefer buying DRM-free music. Plus, everyone other than Apple needs to go DRM-free if they want their files to play on iPods.

I think Microsoft has helped doom DRM for music, too — by screwing it up so badly, so many times.

The flip side, though, is that DRM rules the day for paid video content.

★ Thursday, 15 May 2008