Why Me?

Adam Lisagor on Apple’s new MobileMe brand:

With the MobileMe unveiling (and that of its complementary domain me.com), it’s looking like a shift is afoot for Apple—a shift that may be every bit as significant as the shift from PowerPC to the Intel processor, but a shift in ideology whose signs may be found in the simple grammatical switch from subject (I) to object (me).

★ Monday, 16 June 2008