EA Veteran Starts iPhone-Focused Mobile Game Studio

Neil Young in an interview with Gamasutra regarding his new mobile game publisher Ngmoco:

So if you think about what Apple’s doing with the App Store, they’re really turning mobile on its ear. They allow you to control the pricing yourself. They’re taking a distribution fee for distributing your software, but they’re really allowing users to choose what to put on their phone and how they want to enhance their device. And that is a fundamental shift.

It’s interesting that from the perspective of Mac OS X and the Mac software market, the iPhone seems very restrictive — but from the perspective of those used to dealing with the mobile phone market or Nintendo’s and Sony’s handhelds, it seems free.

★ Monday, 30 June 2008