By John Gruber
WorkOS, the modern identity platform for B2B SaaS — free up to 1 million MAUs.
Armin Vit on Wal-Mart’s upcoming new logo:
The change to title case helps humanize Walmart with a name that reads more like John, Albert, Sarah or Wilbur; it really looks very different and sets a different tone. The wordmark is nice and friendly and has enough customization to feel more proprietary than out-of-the-box. The new icon, however, is very questionable. It reflects technology start-up or telecommunications company before it does discount retailing that will make anyone live better. Sure, it might represent a flower or a sun, but the execution is too modern and cold to be seen as a natural element.
★ Monday, 30 June 2008