Microsoft Admits Windows Vista Mistakes, Criticizes Apple Ads

J. Nicholas Hoover, reporting for InformationWeek:

In the coming weeks and months, Microsoft will launch a huge advertising campaign that’s been reported to be worth hundreds of millions of dollars.

“We’ve got a pretty noisy competitor out there,” Brooks said of Apple whose “I’m a Mac… and I’m a PC,” commercials criticize Windows Vista. “You know it. I know it. It’s caused some impact. We’re going to start countering it. They tell us it’s the iWay or the highway. We think that’s a sad message. Software out there is made to be compatible with your whole life.”

I’m not sure whether to make fun of the “It’s caused some impact” or the “They tell us it’s the iWay or the highway”. Update: Several readers point to the last sentence: “Software out there is made to be compatible with your whole life”. What does that even mean? That’s just gibberish.

★ Tuesday, 8 July 2008