What Getting Buzzed Says About Yahoo

Om Malik:

A story by Judi Sohn, who edits WebWorkerDaily, one of our growing portfolio of blogs, was featured on the home page of Yahoo last night. The story got voted up via Yahoo’s Buzz, a service akin to Digg, except much more powerful.

In a few hours, the story about what to expect when switching from a BlackBerry to an iPhone was viewed over 200,000 times and attracted over 350 comments.

That’s about ten times the traffic that I’ve seen from Digg.

At the risk of repeating myself, Yahoo’s core business now is “audience”. The company, instead of trying to out-Google Google, needs to beat itself by figuring out new ways to keep the audience growing.

This goes along with Dave Pell’s advice from a few weeks ago.

★ Wednesday, 16 July 2008