Dell Denied Trademark for ‘Cloud Computing’

Sam Johnston on a decision by the USPTO to deny Dell a trademark for the term “cloud computing”:

Furthermore, they have declared “cloud computing” generic, in that it is “incapable of functioning as a source-identifier for applicant’s services”. This makes sense given that few of us think “Dell” when we think of “cloud computing”, even in this context.

I’d say no one thinks of Dell when thinking about “cloud computing”, except for their silly trademark application for the term.

★ Monday, 18 August 2008