Red Digital Cinema

Terrific profile in Wired by Michael Behar on Red Digital Cinema. Founded and led by Oakley founder Jim Jannard, their Red One movie camera is, dollar-for-dollar, the best and most amazing camera in the world. It sells for $17,500 — but if you think that sounds expensive, consider that the equivalent film camera rents for $25,000 per month, not including the (very expensive) cost of film.

The most amazing part is that the core technology didn’t come from a company like Canon or Sony — Red created it themselves.

★ Wednesday, 27 August 2008