By John Gruber
Dekáf Coffee Roasters
You won’t believe it’s decaf. That’s the point.
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This Microsoft advertising story just gets weirder. Now they’re rolling out a commercial with a John Hodgman lookalike who declares, “Hello, I’m a PC, and I’ve been made into a stereotype.”
Directly responding to Apple’s campaign is weak. It’s playing Pepsi to Apple’s Coke, Burger King to Apple’s McDonald’s. It’s an explicit acknowledgement that Microsoft is the second-place brand.
★ Wednesday, 17 September 2008