What Advertising Can’t Fix

Seth Godin on Microsoft’s Apple envy:

Microsoft may very well not be broken. The world needs reliable bureaucracies that mollify the needs of corporations and individuals in the center of the market. But if it is broken, advertising isn’t going to fix it.

Microsoft’s cultural problem is that they seem utterly dissatisfied with the perception that they are a company that makes boatloads of money selling (a) boring but profitable business software and (b) the lowest common denominator PC operating system, even though that’s exactly what they do.

★ Monday, 22 September 2008