Vintage 2004 Claim Chowder

Alex Salkever, back in October 2004, in a piece subtitled “Apple lost one war to Microsoft by not licensing its Mac operating system. It may repeat the error with its iPod and music software”:

Are Apple and its enigmatic CEO bringing about a doomsday déjà vu with their steady refusals to let others partake in the iTunes juggernaut? That seems to be the case.


Microsoft will probably make a steady stream of improvements in its media-player software. Will it ever match Apple in ease of use and elegance? No — but who cares, really? Many consumers are more than happy with something that’s good enough, and cheap.

Who cares, indeed.

Thursday, 16 October 2008