8
‘V Word’

Apple’s new “V Word” commercial is rather interesting. On the surface it’s typical “Get a Mac” comedy. But the message is actually meta-mockery of Microsoft’s recent rebranding push. Apple’s calling Microsoft out for something that is obvious but which I hadn’t really thought about until seeing this spot — that they’re no longer mentioning “Vista” by name but talking only about “Windows” generically. The “Windows 7” moniker fits in with this.

“Vista” has turned into such poison, marketing-wise, that even Microsoft is dropping it.

★ Monday, 20 October 2008