Biggest Flop of the Century

Self-proclaimed “marketing expert” Laura Ries in June 2007:

The hype and intense media, consumer and Wall Street excitement comes from the impression that the iPhone will become another iPod (it even has a similar name.) And that Jobs will do in phones (a market 4 times the size of music players) what he did in music. In other words, he came, he saw, he conquered.

Nothing could be further from the truth. If the iPod is the biggest success of the 21st century then iPhone is likely to be the biggest flop of the 21st century.

Someday I will tire of linking to these things. That day is not today.

★ Thursday, 23 October 2008