By John Gruber
Upgraded — Get a new MacBook every two years. From $36.06/month with AppleCare+ included.
Brilliant idea. Take a very popular free game (Tap Tap Revenge), work out a licensing deal with a popular band (Nine Inch Nails), and then sell a special version of the game using music from that band for $5. The comments on the App Store page for the game are effusive.
While most of the recording industry continues to plot ways to frustrate its customers, Trent Reznor is finding ways to make money and delight his fans.
★ Monday, 3 November 2008