Fortune Profiles Tim Cook

Good profile of Tim Cook by Adam Lashinsky.

In my opinion there’s no question that if Jobs left Apple in the near future, Cook would replace him as CEO. Could Cook replace Jobs as a product visionary? No, of course not. But no one could. There is only one Steve Jobs, and any effort to find “another Steve Jobs” is bound to fail. Better to have a gifted operations manager running a federated Apple than an inferior imitation Jobs. And long-term — say, assuming Jobs remains CEO for the next 10 or even 20 years — there’s no use speculating about successors.

Monday, 10 November 2008