Ring Tone Apps

Craig Hockenberry on the economic dilemma facing large-scale iPhone apps: set the price high enough and your app won’t make the best-seller list, and if you don’t make the best-seller list too few people will see the app.

What Apple could do is weight the best-seller list by revenue rather than unit sales. That way a $10 app with 1,000 sales could get ahead of a $1 app that sells 5,000.

★ Tuesday, 9 December 2008