E3 Video Game Trade Show Shrinks, Too

Dan Ackerman, reporting for Reuters back in 2007:

When the annual trade show once known simply as E3 kicks off this week, attendees will discover a distinctly downsized event.

The video game industry’s premier trade show has been scaled down considerably after years of an escalating arms race of ever-larger booths, expensive parties and legions of game fans hoping to skirt the Electronic Entertainment Expo’s notoriously lenient “trade only” attendance policy.

It’s not just Macworld Expo.

Tuesday, 16 December 2008