E3 Video Game Trade Show Shrinks, Too

Dan Ackerman, reporting for Reuters back in 2007:

When the annual trade show once known simply as E3 kicks off this week, attendees will discover a distinctly downsized event.

The video game industry’s premier trade show has been scaled down considerably after years of an escalating arms race of ever-larger booths, expensive parties and legions of game fans hoping to skirt the Electronic Entertainment Expo’s notoriously lenient “trade only” attendance policy.

It’s not just Macworld Expo.

★ Tuesday, 16 December 2008