When the annual trade show once known simply as E3 kicks off this
week, attendees will discover a distinctly downsized event.
The video game industry’s premier trade show has been scaled down
considerably after years of an escalating arms race of ever-larger
booths, expensive parties and legions of game fans hoping to skirt
the Electronic Entertainment Expo’s notoriously lenient “trade only”
It’s not just Macworld Expo.