By John Gruber
WorkOS, the modern identity platform for B2B SaaS — free up to 1 million MAUs.
This isn’t the first time Apple has stopped participating in an annual event called “Macworld Expo”. For those of you new to scene, traditionally there were two Macworld Expos — San Francisco in January and an east coast show in Boston (or, for a handful of years, New York) in July. Here’s what I wrote in October 2002, when Apple decided to stop participating in the summer show:
So, to sum it up, the twice-yearly Expos (1) cost Apple millions of dollars; (2) put a lot of pressure on the company to make major product announcements on the Expos’ schedule, not when the products are actually ready; (3) are not under Apple’s direct control.
Daring Fireball was two months old at the time. And:
A Macworld Expo without Apple is like an airport without any airlines. The duty-free shop isn’t going to keep the lights turned on.
★ Tuesday, 16 December 2008