The Man Who Said No to Wal-Mart

Terrific story from Fast Company about how Jim Wier, then the CEO of high-end lawnmower company Snapper, went to Wal-Mart’s corporate headquarters to inform them that he was pulling Snapper’s entire product line from Wal-Mart. He concluded — correctly, it seems — that it was incompatible with Snapper’s high-quality strategy to sell their products in a store where the only important factor is price. (And it ends up when you visit with a Wal-Mart vice president, you sit in a cheap lawn chair left behind by a previous vendor.)

Monday, 29 December 2008