The New Gothams

H&FJ expands the Gotham family of typefaces:

But designing a typeface is an arduous process requiring serious commitment, and we realized early on that if we weren’t careful, there could suddenly be an endless number of very specialized Gothams. The prospect of a “Gotham for embroidery” collection and a “Gotham for box scores” was daunting, and ran counter to one of H&FJ’s core philosophies: that type families should be as small as possible, but as large as necessary.

★ Tuesday, 20 January 2009