Roger Kay, Soothsayer

Brian X. Chen, on the day Apple released the current MacBook lineup:

Despite a raft load of nifty new features, Apple’s new Mac notebooks will have a hard time moving off store shelves during the economic crisis, industry analysts say.

“There will be a lot of people looking at a lot of stuff at the Apple Store, and they’ll probably come out with [iPod] nanos or shuffles,” said Roger Kay, an analyst with Endpoint Technologies. “That’s what people are going to feel like they’re going to afford this year.”

As a reminder, Apple’s laptop sales for the quarter were up 34 percent year-over-year.

Roger Kay doesn’t say outright foolish things the way, say, Rob Enderle does. But his record as an analyst regarding Apple is simply atrocious. He seemingly has no comprehension of what Apple really does, and why people buy Apple products.

★ Wednesday, 21 January 2009