Some Excellent Claim Chowder

Rob Enderle in January 2007, on DRM music subscription service Ruckus:

As these students leave school, much like it was for the Mac, they are more likely to not want to support Apple and if Ruckus continues to expand, that represents a long term downward trend to both iTunes and the iPod unless Apple moves directly to provide a similar service and address the need that Ruckus is addressing.

Granted this will take several years to develop and probably won’t become pronounced until 2009 or later but this is how a monopoly is typically taken down, by eating away at the fringes and, in this case, drilling holes in the future market by attacking successfully young consumers.

Ruckus, today:

Unfortunately the Ruckus service will no longer be provided.

★ Saturday, 7 February 2009