Rob Janoff, Creator of the Apple Logo

Reprinted from the now-defunct Sync Magazine:

The fruit of his labor: a simple 2-D monochromatic apple, with a healthy bite taken from the right side. Jobs loved the conceit — only he suggested it be more colorful. Janoff’s boss disagreed, insisting the logo be made all black to save on printing costs. “But Jobs was resolute, arguing that color was the key to humanizing the company,” says Janoff. “So I just put colors where I thought they should be, not even thinking about a prism.”

★ Tuesday, 31 March 2009