Another Example of Microsoft’s Branding Magic


Microsoft plans to redefine mini-notebooks that Intel has categorized as netbooks with a new term — low cost small notebook PC, according to Steven Guggenheimer, general manager of the Application Platform and Development Marketing Division at Microsoft.

Rolls right off the tongue, no? I agree with the sentiment, but good luck getting “low cost small notebook PC” to stick as the name of the product class.

Wednesday, 3 June 2009