Malcolm Gladwell Reviews ‘Free’ by Chris Anderson

I’ll preface my recommendation of this book review by telling you that I’m a big Gladwell fan, and that I think Chris Anderson is a hypocritical blowhard who tells you to give your work away for free while he earns enormous sums selling decidedly-not-free books. Anyway, love this bit from Gladwell on Anderson’s “free” poster child YouTube:

YouTube is a great example of Free, except that Free technology ends up not being Free because of the way consumers respond to Free, fatally compromising YouTube’s ability to make money around Free, and forcing it to retreat from the “abundance thinking” that lies at the heart of Free. Credit Suisse estimates that YouTube will lose close to half a billion dollars this year. If it were a bank, it would be eligible for TARP funds.

★ Monday, 29 June 2009