New Challenger for Title of ‘World’s Worst Online Advertising Gimmick’

Gavin O’Malley, reporting for Online Media Daily:

And consumers thought a blinking banner ad was hard to avoid. Taking attention-seeking to a whole new level, rich media company EyeWonder on Wednesday debuted a new home page-takeover ad that appears to manipulate a surrounding Web page by shrinking, stretching, crumpling or otherwise animating a real-time screenshot of the page.

The only way to beat this would be if they could figure out a way to get Flash to extend a finger from your display and poke you in the eye.

★ Thursday, 9 July 2009