Claim Chowder: Mike Elgan on the Zune and Soapbox

Mike Elgan, in a piece titled “Why Microsoft’s Zune Scares Apple to the Core” in September 2006:

Microsoft will make the movement of media between Windows, Soapbox and the Zune natural and seamless. […] Apple faces the prospect of competing not with the Zune alone, but with a mighty Windows-Soapbox-Xbox-Zune industrial complex.

Soapbox, of course, is the video sharing site Microsoft killed today.

Tuesday, 21 July 2009